About Meier

Meier started with a problem I couldn't stop noticing.

After nearly a decade practising optometry in Sydney, I'd watched the same thing play out hundreds of times. Someone would come in needing glasses, try on frame after frame, and eventually settle. Not for something they loved. Just for something that was fine. Safe. Forgettable.

The frames that genuinely excited people, the ones with considered shapes and interesting proportions, were either at a price point that felt impossible or only available through boutique optical stores that carried two of them, in one colour, on a shelf no one could find.

I started Meier because I thought that gap shouldn't exist. Eyewear is the most visible thing most people wear every day. It sits at the centre of your face. It shapes how you're seen before you've said a word. It should be something you actually chose, not something you compromised on.

Meier is one frame, considered completely. Sculptural, lightweight titanium, in three tonal identities that came from looking at architecture and art rather than trend forecasts. It's the frame I wanted to be able to hand to patients for years and couldn't.

Every order comes through me personally. I review every prescription before lenses are made, and I check every frame before it ships. That's not a policy. It's just how I think this should work.

This is a small brand at the beginning of something. I'm glad you found it.

Founder, Meier Eyewear

Optometrist, Sydney